215 elevator screens in 125 Calgary residential buildings deliver 34 million monthly impressions — reaching the high-income urban professionals who are your most valuable automotive buyers.
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The automotive purchase journey in Calgary starts long before a test drive. Buyers research online, read reviews, compare trim levels, and form brand preferences over weeks or months before they ever contact a dealership. In a city where driving is a significant part of daily life and vehicle quality is tied to both practical utility and personal identity, the brands and dealers that enter the consideration set early have a decisive advantage over those discovered only at the final comparison stage.
Calgary's urban condo residents represent a valuable and often overlooked automotive audience. These are typically dual-income professionals with high purchasing power who may be trading in a lease, upgrading to an SUV for a growing family, or purchasing a premium vehicle as their income grows. They don't necessarily see a lot of traditional automotive advertising — they skip TV ads and are banner-blind online. But they ride elevators every day, and in that moment, a compelling vehicle image or dealership offer reaches them without any of the resistance that characterizes digital automotive advertising. Elevator advertising plants the seed that becomes a showroom visit.
Get a custom coverage map showing exactly which Calgary buildings your ads would run in.
Get Your Coverage Map215 elevator screens
125 residential buildings
34M monthly impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Depends on the algorithm
Your Ad Runs Alone
100% (no other ads)
Shared with 3-5 ads
Competing in feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom coverage map showing exactly which Calgary buildings your ads would run in.
Get Your Coverage Map
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
