Reach Roanoke's business leaders and residents inside the premium buildings of Downtown and the surrounding Valley—where every ride delivers your message with zero competition
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riders per elevator trip
NATIONAL ELEVATOR INDUSTRY, INC.
increase in paid social effectiveness with elevator ads.
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increase in search ads effectiveness with elevator ads.
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Roanoke sits at the crossroads of I-81 and I-581, making highway billboards a common advertising choice for reaching commuters and travelers passing through western Virginia. But for brands that want to reach local decision-makers where they work, there is a smarter way to connect with Roanoke's most valuable audiences.
Billboards along I-81, I-581, and US-220 are effective for mass brand awareness campaigns targeting Roanoke's regional commuters and the 30,000+ daily vehicles traveling through the Valley. They work well for tourism promotions, restaurant and retail openings, and broad reach where sheer visibility matters most.
Elevator ads are the better choice when targeting Roanoke's healthcare leaders, financial professionals, and business decision-makers in Downtown and the medical corridor, where median household incomes exceed $75,000. With 37 buildings and 79 screens, you reach a captive audience 4 to 6 times daily with 100% share of voice and 2.3x higher ad recall than digital alternatives.
37
buildings
79
screens
13M+
Monthly Impressions
Navigate Roanoke's landscape, from Downtown's professional office towers to the Valley View business district, spanning offices, medical centers, and mixed-use properties across the Star City.
Target Roanoke's dynamic mix of healthcare professionals at Carilion Clinic, financial and legal leaders Downtown, university-affiliated workers, and the growing tech community in the Roanoke Valley.
Craft contextually relevant messages that resonate with Roanoke's professional audiences ensuring your ads speak directly to their current surroundings and daily routines.
Our seamless integration with leading programmatic networks allows you to tap into a vast ecosystem of advertising opportunities. Reach your target audience with precision, leverage data-driven insights, and unlock the full potential of programmatic advertising.
Take your campaigns to new heights and achieve remarkable results with Vertical Impression's trusted Programmatic partners.
Metro Roanoke Residents
Daily Workers in Downtown & Medical District
Major Regional Health System (Carilion)
Median Income in Target Areas
Daily Ad Exposures Per Rider
Share of Voice Per Screen
Elevate your industry's message with precision and impact on Vertical Impression's elevator screens. So you can drive the results that matter most to you.
✅ Drive foot traffic
✅ Support store openings
✅ Promote local events
✅ Acquire new clients
✅ Boost brand awareness
From coast to coast, we’re the fastest growing elevator advertising network in North America.
Elevator advertising rates in Roanoke vary based on building type, number of screens, and campaign duration. Most campaigns start with a minimum monthly investment, with pricing based on your target buildings in areas like Downtown, Grandin Village, Valley View, or Salem. Contact us for a custom media plan tailored to your goals and budget.
Vertical Impression operates in 37 premium buildings across the Roanoke Valley, with 79 digital screens delivering over 13 million monthly impressions. Coverage spans office towers, medical facilities, and mixed-use properties from Downtown to Salem.
Our network covers Roanoke's key commercial districts including Downtown, Grandin Village, Valley View, and Salem. Each area offers unique audience demographics, from Downtown's concentration of financial and legal professionals to the medical campus corridor anchored by Carilion Clinic.
While Roanoke's billboards along I-81, I-581, and US-220 offer broad reach to commuters and travelers, elevator ads deliver a captive audience with 100% share of voice and 2.3x higher recall. Riders spend 2 to 4 minutes per trip with no competing ads, making elevator advertising ideal for targeting decision-makers in premium buildings.
Most Roanoke elevator ad campaigns can launch within 2 to 3 weeks from creative approval. We support both direct buys and programmatic activation through Broadsign, Vistar, and Place Exchange. Our team handles creative production and can help you target specific buildings or neighborhoods across the Roanoke Valley.
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