Retail Advertising

Retail Advertising in New York

Drive foot traffic to your New York retail store by reaching shoppers where they live. With coverage across 141+ buildings from SoHo to the Upper East Side, put your brand in front of Manhattan's most discerning consumers.

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Vertical Impression elevator advertising screen in building lobby
Elevator advertising screen display illustration - The Focus

Competing for Shoppers in the Retail Capital of the World

New York is the ultimate retail battleground. From flagship stores on Fifth Avenue to independent boutiques in the West Village, every brand is competing for the attention and wallets of Manhattan's shoppers. Rising retail rents, the shift to online shopping, and social media advertising fatigue have made it harder than ever to drive foot traffic to physical stores.

Yet New York shoppers still crave in-store experiences. The challenge is reaching them at the right moment with the right message. Elevator advertising puts your retail brand in front of residents as they leave their building -- the exact moment they are heading out to shop, dine, or explore their neighborhood. For retailers within walking distance, this is the most powerful way to convert nearby residents into regular customers.

New York, by the Numbers

277

Digital Screens in New York

141

Premium Buildings

128M+

Monthly Impressions

Why Elevator Advertising Works for Retailers in New York

Reach Shoppers Heading Out the Door

Catch residents as they leave their building -- the moment when they are most receptive to retail messages. Your store is on their mind as they step onto the street and decide where to go.

Target Affluent Consumers Locally

Premium building residents in Manhattan have significant disposable income and a taste for quality brands. Elevator ads reach these high-value shoppers without the waste of broad digital campaigns.

Promote Sales and New Arrivals

Update creative for seasonal sales, new collection launches, trunk shows, and store events. Keep your retail brand fresh and urgent for building residents throughout the year.

Build Neighborhood Brand Loyalty

Daily visibility turns your store into a neighborhood fixture. Residents develop loyalty to retail brands they see every day in their building, choosing you over competitors or online alternatives.

How Elevator Ads Compare for Retail Brands

Metric

Elevator Ads

Bus Shelters

Social Ads

Proximity to Store

Walking distance shoppers

Random commute traffic

Nationwide reach

Purchase Timing

Leaving home (shopping mode)

In transit (not shopping)

Browsing (comparison mode)

Average Basket Value

High (affluent residents)

Mixed

Low (deal-driven clicks)

Why Elevator Advertising Works for Retailers in New York

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Frequently Asked Questions

How much does elevator advertising cost for retail stores in New York?

Retail campaigns start at a few hundred dollars per month per building. Most stores select buildings within walking distance to maximize foot traffic. We customize packages based on your store location, target customer profile, and seasonal calendar.

Can I target buildings near my store?

Yes. Proximity targeting is the core strategy for retail elevator advertising. We help you select buildings within a 5-10 block radius of your store so that daily impressions translate directly into foot traffic from nearby residents.

How quickly can my retail store's ads go live?

Most campaigns launch within 2 weeks. We can coordinate with seasonal sales, new store openings, product launches, or holiday shopping periods to maximize your retail traffic.

How do I track foot traffic from elevator ads?

Track results through unique promo codes, QR codes, dedicated landing pages, or 'how did you hear about us' questions at checkout. We provide impression data and campaign analytics to help optimize your building selection for maximum store visits.

Ready to Drive Foot Traffic to Your New York Store?

Get a customized media plan targeting buildings where your ideal shoppers live, right in your neighborhood.

Get Your Media Plan

Elevator Advertising in Other Cities

Other Industries in New York

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