The most effective way to reach patients in Raleigh isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 85+ buildings from downtown office buildings to North Hills residential towers, Vertical Impression puts your optometry practice in front of the right people at the right time.
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The Triangle's young professional population spends hours on screens at tech companies and universities, but most put off eye exams until headaches get unbearable or a contact lens prescription expires. When they finally decide to book, they pick the optometrist whose name they already recognize.
Social ads disappear in seconds. Google Ads get more expensive every quarter. Billboards reach highway commuters, not the residents who live near your optometry practice. For optometry advertising in Raleigh, the challenge is reaching nearby residents repeatedly, not broadly.
Daily elevator ads serve as gentle reminders to book that overdue exam. They also build the brand recognition that captures patients when frames break or style preferences change. In a market full of optical chains, your practice stands out through daily familiarity.
See exactly which buildings drive exam bookings and eyewear sales across the Triangle.
Get Your Media PlanDigital Screens in Raleigh
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Attention Rate
2.3x higher than other OOH
Compete with traffic
Scrolled past instantly
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
See exactly which buildings drive exam bookings and eyewear sales across the Triangle.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
