The most effective way to reach car buyers in Raleigh isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 85+ buildings from downtown office buildings to North Hills residential towers, Vertical Impression puts your dealership in front of the right people at the right time.
Get Your Media Plan
Research Triangle residents are analytical buyers. They spend weeks comparing models, reading forums, and checking prices before setting foot on a lot. But when it's time to test drive, they visit the dealership they've seen before. Name recognition closes the gap between online research and in-person visits.
Most automotive advertising in Raleigh targets the final week of the buying process, bidding on search terms against every other dealer. Elevator ads reach buyers throughout the entire consideration window, from the first time they think about a new car to the day they schedule a test drive.
Residents in Raleigh, Durham, and Cary see your dealer name daily. The tech professionals and young families moving to the Triangle need vehicles. When they decide to buy, you're the dealership they already know.
Digital Screens in Raleigh
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Share of Voice
100% (alone in elevator)
Shared with 3-5 ads
Competing in feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing which Raleigh buildings reach the most car buyers and lease holders near your dealership.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
