Position your law firm in front of New York's professionals and business owners. With coverage across 141+ buildings from the Financial District to the Upper East Side, build the recognition that turns residents into clients.
Get Your Media Plan
New York has more lawyers per capita than any other major city, and the competition for clients is fierce. From personal injury to corporate law, estate planning to real estate closings, every practice area is saturated with firms bidding on the same expensive Google keywords and chasing the same referral networks.
Legal services are trust-based. Clients do not choose a lawyer from a search result the way they order food delivery. They choose attorneys they recognize, who feel established, and who project credibility. Elevator advertising in premium residential buildings creates the daily visibility that builds this trust, positioning your firm as the familiar, established presence that residents think of first when they need legal representation. In a city of 50,000+ attorneys, recognition is your most powerful differentiator.
Digital Screens in New York
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Client Value
High (affluent residents)
Mixed (general public)
Low (price-shopping)
Trust Perception
Established, credible presence
Anonymous firm
Skepticism toward ads
Referral Potential
High (residents recommend)
None
Low (no social proof)
Get a customized media plan targeting buildings where New York's highest-value legal clients live.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
