Promote your hotel to New York's connected residents who host visiting friends, family, and business contacts. With coverage across 141+ buildings from Midtown to Tribeca, become the recommended hotel for building residents across Manhattan.
Get Your Media Plan
New York has over 700 hotels competing for guests, and online travel agencies like Expedia, Booking.com, and Hotels.com take massive commissions on every booking. Direct booking campaigns on Google and social media are increasingly expensive, with cost-per-click for hotel keywords in NYC among the highest in the hospitality industry.
One overlooked source of hotel bookings is local residents. New Yorkers constantly recommend hotels to visiting friends, family, colleagues, and business contacts. A Manhattan resident's hotel recommendation carries more weight than any online review. Elevator advertising puts your hotel in front of residents who become brand advocates, recommending your property every time someone asks 'where should I stay in New York?' This word-of-mouth channel is impossible to buy through traditional digital advertising.
Digital Screens in New York
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Referral Influence
Creates local advocates
No referral pathway
Limited local impact
Booking Channel
Direct booking potential
No booking mechanism
Often via OTA links
Ancillary Revenue
Drives local F&B and spa
Room-only awareness
Room-only focus
Get a customized media plan turning Manhattan residents into your most powerful referral channel.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
