The most effective way to reach residents in Raleigh isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 85+ buildings from downtown office buildings to North Hills residential towers, Vertical Impression puts your gym or wellness center in front of the right people at the right time.
Get Your Media Plan
Raleigh, Durham, and Cary each have dozens of gyms, studios, and fitness clubs within every neighborhood. The Triangle's young professional population has more fitness options than ever. But most people do not choose a gym based on equipment lists or class variety. They join the one that is closest and most convenient.
Most gym marketing in the Triangle fights for attention on social feeds that residents scroll past between meetings. Elevator ads put your studio name in front of the exact people who live within walking distance, building daily familiarity that converts proximity into memberships. When a resident in a Raleigh high-rise or a Cary apartment decides it is time to get serious about fitness, your gym is the one they already know.
Digital Screens in Raleigh
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Share of Voice
100% (alone in elevator)
Shared with 3-5 ads
Competing in feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing exactly which buildings across Raleigh, Durham, and Cary are within walking distance of your gym or studio.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
