The most effective way to reach shoppers in Raleigh isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 85+ buildings from downtown office buildings to North Hills residential towers, Vertical Impression puts your furniture store in front of the right people at the right time.
Get Your Media Plan
Furniture shopping in the Research Triangle starts with a Google search, but purchases happen in person. Customers moving to Raleigh for tech jobs, Durham for university positions, or Cary for family life want to sit on the sofa and test the mattress before spending $3,000. The stores they visit are the ones whose names are already familiar.
Most furniture marketing fights for attention in crowded social feeds or expensive search results that cost $5-10 per click. Elevator ads reach Triangle residents in their buildings, where they see your showroom name every single day. When they are ready to start shopping, your store is the one that feels familiar.
The Triangle adds thousands of new residents every year. People relocating for tech, biotech, and university positions need furniture for their new apartments and homes. Elevator ads catch them during that decision window, not months after they have already bought from someone else.
Digital Screens in Raleigh
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Share of Voice
100% (alone in elevator)
Shared with 3-5 ads
Competing in feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing which buildings across Raleigh, Durham, and Cary deliver the highest concentration of new residents near your showroom.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
