Reach health-conscious New Yorkers where they live. With coverage across 141+ buildings from Chelsea to the Upper West Side, put your gym, studio, or wellness center in front of residents committed to their fitness goals.
Get Your Media Plan
New York is saturated with fitness options -- from boutique studios charging $40 per class to luxury gyms with rooftop pools to personal training studios in every neighborhood. ClassPass, Instagram fitness influencers, and Google Ads have made acquiring new members increasingly expensive. Every gym and studio is competing for the same health-conscious New Yorkers.
The fitness decision often comes down to convenience. New Yorkers choose the gym or studio closest to home or on their commute route. Elevator advertising puts your fitness brand in front of residents in their own building, making your location the most convenient and visible option. When a resident decides to start working out or switch gyms, the name they have seen every day in their elevator is the first place they consider.
Digital Screens in New York
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Member Proximity
Within walking distance
Random commute path
Broad geo-targeting
Motivational Timing
Leaving home (action moment)
In transit (passive)
Scrolling at rest
Retention Impact
Daily brand reminder
No ongoing exposure
Competes with competitor ads
Get a customized media plan targeting buildings near your gym or studio to drive memberships from nearby residents.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
