Reach New York's design-conscious residents when they are thinking about their living spaces. With coverage across 141+ buildings from SoHo to the Upper West Side, showcase your furniture to residents who invest in quality home furnishings.
Get Your Media Plan
New York is a city of constant moves, renovations, and design upgrades. With thousands of new apartment leases signed every month and a culture that prizes interior design, the demand for quality furniture is enormous. But reaching the right buyers is increasingly difficult as furniture brands compete on crowded platforms like Instagram, Pinterest, and Google Shopping.
The furniture buying decision often begins at home -- when residents look around their apartment and realize they need a new sofa, dining table, or bedroom set. Elevator advertising reaches these potential customers at exactly this moment, in the context of their own living space. For furniture stores and showrooms across Manhattan, elevator ads create the awareness that drives showroom visits from residents who are already thinking about upgrading their homes.
Digital Screens in New York
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Context Relevance
Home environment context
Outdoor, unrelated context
Mixed feed context
Visual Quality
HD lifestyle imagery
Distance viewing only
Small mobile format
Purchase Intent Timing
Near home (high intent)
In transit (low intent)
Browsing mode (variable)
Get a customized media plan targeting premium buildings where residents are actively furnishing and upgrading their homes.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
