Medical Advertising

Medical Advertising in New York

Connect with patients across New York's most desirable neighborhoods. With coverage in 141+ buildings from the Upper East Side to Hudson Yards, your medical practice reaches health-conscious residents where they live.

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Vertical Impression elevator advertising screen in building lobby
Elevator advertising screen display illustration - The Focus

Acquiring Patients in the Most Competitive Medical Market in America

New York City has more doctors per capita than almost any city in the world, creating fierce competition for patients. From concierge medicine on the Upper East Side to urgent care clinics in every neighborhood, patients have overwhelming choice. Most practices rely on insurance directories, physician referrals, and increasingly expensive Google Ads to attract new patients.

But New York's most valuable patients -- those in premium residential buildings who seek quality care and have comprehensive insurance or the means to pay out of pocket -- are not making healthcare decisions based on search ads. They choose providers they recognize and trust. Elevator advertising builds that recognition daily, putting your practice in front of residents in their own building so that when they need a new doctor, your name is the first that comes to mind.

New York, by the Numbers

277

Digital Screens in New York

141

Premium Buildings

128M+

Monthly Impressions

Why Elevator Advertising Works for Medical Practices in New York

Reach Patients with Premium Insurance

Residents of premium buildings in Manhattan disproportionately carry comprehensive health insurance or have the means for concierge care -- exactly the patients that grow a sustainable practice.

Build Trust Before the First Visit

Patients choose doctors they feel they already know. Daily elevator exposure creates familiarity and trust that makes residents more likely to book with your practice over an unfamiliar name.

Promote Specialty Services

Advertise dermatology, cardiology, internal medicine, or any specialty directly to residents who need ongoing care. Elevator ads educate patients about services they may not know you offer.

Retain Patients Through Proximity

Patients who live near your practice are more likely to keep appointments, follow up on referrals, and remain long-term patients. Target buildings in your immediate neighborhood for maximum retention.

How Elevator Ads Compare for Medical Practices

Metric

Elevator Ads

Bus Shelters

Social Ads

Patient Quality

Premium insurance holders

Mixed demographics

Broad, unqualified

Trust Factor

Daily recognition builds trust

No trust established

Skepticism toward ads

Patient Retention

High (proximity-driven)

Low (random catchment)

Low (deal-driven)

Why Elevator Advertising Works for Medical Practices in New York

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Frequently Asked Questions

How much does elevator advertising cost for medical practices in New York?

Medical practice campaigns start at a few hundred dollars per month per building. Packages are customized based on the number of buildings, target neighborhoods, and campaign objectives. Most practices select buildings near their office for maximum patient convenience.

Can I target buildings in specific Manhattan neighborhoods?

Yes. Select buildings by neighborhood -- Upper East Side, Midtown, Chelsea, Tribeca, or any area with Vertical Impression coverage. This allows you to build a concentrated patient base in the neighborhoods closest to your practice.

How quickly can my medical practice ads go live?

Most campaigns launch within 2 weeks, including creative design and building selection. We can coordinate timing with your practice opening, new physician joining, or seasonal health awareness campaigns.

How do I measure patient acquisition from elevator ads?

Track results through new patient forms, dedicated phone lines, QR codes, or appointment booking links. We provide impression analytics and campaign reports. Many practices see measurable increases in appointment requests from targeted building residents.

Ready to Grow Your Medical Practice in New York?

Get a customized media plan targeting premium buildings near your practice to attract the patients you want.

Get Your Media Plan

Elevator Advertising in Other Cities

Other Industries in New York

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