The most effective way to reach patients in Raleigh isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 85+ buildings from downtown office buildings to North Hills residential towers, Vertical Impression puts your dental practice in front of the right people at the right time.
Get Your Media Plan
Across Raleigh, Durham, and Cary, new dental practices open every month to keep up with the Triangle's population boom. Residents moving in from out of state need a dentist fast, and they pick the name they recognize over the one with the best website.
Google ads catch patients already searching. Elevator ads build the familiarity that makes your practice their first choice before the search even happens. 4-6 daily impressions in their own building do what a single social ad never can.
Digital Screens in Raleigh
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Share of Voice
100% (alone in elevator)
Shared with 3-5 ads
Competing in feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing exactly which buildings reach your ideal patients across the Triangle.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
