Get Your Practice in Front of Patients Who Need an Eye Exam
Elevator advertising in residential and office buildings reminds people it's time for an eye exam — and puts your optometry practice top of mind when they book.
Elevator advertising in residential and office buildings reminds people it's time for an eye exam — and puts your optometry practice top of mind when they book.
Optometrists rely on a steady stream of new patients and returning clients for annual exams. But most people delay their eye appointments until a problem forces them to act. Traditional marketing — Google Ads, social posts, and flyers — only reaches people actively searching, missing the much larger group who simply need a nudge.
Elevator advertising works differently. By placing your practice's message in the residential buildings where potential patients live, you create gentle, repeated reminders. A well-crafted elevator ad about annual eye exams, new eyewear collections, or children's vision screening can prompt someone to finally book that overdue appointment.
Vertical Impression helps optometrists across Canada reach local patients in the buildings closest to their practice, turning daily elevator rides into booked appointments.
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increase in foot traffic with hyperlocal elevator ad campaigns
Increase in visual attention with elevator ads compared to typical digital ads
of online ad get less than 2s of viewership
Lumen Research
Enter your business address to discover elevator ad screens in your area
Target residential buildings within a few kilometres of your practice. Patients prefer local optometrists, and elevator ads make sure they know you're nearby.
Highlight services like children's eye exams, contact lens fittings, dry eye treatment, or designer eyewear collections to differentiate your practice from competitors.
Unlike one-time digital ads, elevator advertising delivers daily impressions over weeks. This sustained visibility keeps your practice top of mind when patients are ready to book.
Find elevator advertising for your industry in markets across the US and Canada
Elevator ads reach residents in their daily routine, reminding them about overdue eye exams before they even think to search online. This proactive approach captures patients who wouldn't otherwise seek you out.
The most effective ads feature a clear call to action like booking an annual eye exam, highlight a specific service such as children's vision screening, and include your location and contact details. Vertical Impression can help with creative direction.
Yes. Vertical Impression allows you to select specific residential and commercial buildings by neighbourhood, ensuring your ads reach the people most likely to visit your practice based on proximity.
Get a free quote for elevator advertising near your optometry practice. Vertical Impression helps optometrists reach local patients where they live.
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var form = document.getElementById('wf-form-Local-Form');
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form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
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sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
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else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
