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What you missed in out-of-home advertising: August edition

Adtech, programmatic transparency, DOOH trends, and mayonnaise ice cream

August 13, 2020

Welcome back to our monthly marketing round-up. If this is your first time reading, thanks for joining us. We’ve sifted through the month’s best articles on advertising and marketing and selected a few stories that deserve your attention.

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What you missed in OOH:


Vertical City ascends to Quebec

The place-based media company says now is a crucial time for companies in the residential screen business.


Why Dynamic Advertising Has Not Really Been Embraced By OOH

falling between the gap between creative and media 

Where the world is headed

Unexpected discoveries

Yes, Hellmann’s has frozen over. Mayonnaise ice cream is here.

Just because we can, doesn't mean we should.

Parting thoughts:

Debbie Drutz, president of NOVUS Canada, weighs in on what OOH providers need to do to compete with digital campaigns. 

“With digital representing over 50% of total ad spend, we in OOH need to be more accountable and creative with what we’re buying. The one-to-one connection, with advanced technology and targetability does that. It gives us insight that helps us plan better and proof that we’re driving results.”

Read her full interview here


That’s it from us this month! Please send any ideas, comments, cold pink soup, or Facebook boycott hot-takes to Get the most out of Vertical Impression by subscribing to our monthly newsletter or requesting our latest media kit here.

PS - Have you heard about the Be Brave Bridge campaign? We’re supporting them this summer and we think you should too!

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