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Elevating Advertising: Vertical Impression is expanding into the U.S. Market

The expansion into the U.S. creates unique opportunities to expand the DOOH landscape and connect with audiences where they live, work, and spend.

July 10, 2023

We are thrilled to announce an exciting milestone for Vertical Impression as we set our sights on the United States. With our unwavering expertise and proven track record, we are poised to make waves in the out-of-home (OOH) advertising landscape and revolutionize the way brands connect with their audiences.

"After a decade of remarkable success in Canada, it's time to bring our innovative advertising solutions to the U.S. market" said Nicolette Leonardis, President and Co-Founder at Vertical Impression. "We are excited to showcase our expertise coupled with our extensive reach and precise targeting capabilities to provide advertisers with unparalleled access to highly engaged urban audiences."

Having established ourselves as the go-to platform for elevator advertising in Canada, boasting a network of nearly 2,000 residential elevator screens, we are now embarking on an ambitious growth strategy in the U.S. By expanding our network to over 4,000 screens by the end of the year, we are creating unique opportunities for advertisers to reach their target audiences in various building types, including commercial, hospital, government, and university.

To ensure a seamless experience for our partners, we have forged strategic alliances with major programmatic partners such as Vistar, Hivestack, Place Exchange, and Broadsign. Leveraging Vistar's innovative mediation solution, which connects Vistar’s ad server to multiple supply-side platforms (SSPs) and hosts a unified auction for each available ad spot, Vertical Impression is able to deliver seamless solutions to advertisers.

“We’re excited to build on our existing strong partnership with Vertical Impression in Canada, bringing their unique residential elevator screen inventory to advertisers across the U.S.,” said Eric Lamb, SVP of Supply at Vistar Media. “U.S. advertisers can now access hundreds – and soon thousands – of high-impact residential elevator screens through the Vistar SSP, successfully connecting their brand messages with high value consumers at moments of peak receptiveness.”

As we embark on this pivotal chapter, we remain committed to pushing boundaries and delivering exceptional results in the world of elevator advertising. We are excited to witness the incredible campaigns that our partners will develop to engage decision-makers and captivate audiences nationwide.

Stay tuned for more updates as we continue to revolutionize the industry and transform how brands connect with their audiences.

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