January 23, 2025
Vertical Impression joins the COMMB (Canadian Out-of-Home Marketing and Measurement Bureau) membership roster, bringing it's Canadian network of 2300 premium elevator screens to the COMMB platform.
The membership includes verification of Vertical Impression's elevator network impressions and audience reach, aligning with established industry standards for out-of-home media.
"Joining COMMB represents our commitment to industry standardization and transparency," says Nicolette Leonardis, Co-founder + President at Vertical Impression. "This certification aligns our network with trusted industry standards, while our proprietary attention measurement capabilities continue to define the benchmark for campaign performance analysis in DOOH. We're proud to deliver advertisers both verified reach and unmatched campaign measurement."
The membership comes as Vertical Impression's network expands to 2,200+ screens across over 65 markets, delivering 215 million monthly impressions across Canada. This growth, combined with COMMB-verified measurement, offers advertisers confidence in reaching premium audiences through verified channels.
The membership validates:
Adam Butterworth, Interim President of COMMB states, “We are pleased to announce Vertical Impression joining COMMB as a member. This is an exciting addition to the COMMB measured digital elevator networks and further strengthens our ability to deliver robust measurement in this important Out-of-Home segment. Vertical Impression’s commitment to standardization of their place-based networks further reinforces the Canadian Out-of-Home industry’s commitment to accountability and accurate audience measurement.
About Vertical Impression: Vertical Impression transforms elevator rides into powerful brand experiences through strategic placement and advanced analytics. Our network connects brands with premium audiences where they live, work, and spend, delivering both attention and impact.
About COMMB COMMB is the national organization for the Canadian OOH (out-of-home) industry comprised of advertisers, advertising agencies and OOH companies. COMMB is responsible for developing and verifying audience measurement methodologies, providing audience data and planning resources, marketing and communications, government relations and member services. www.commb.ca