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What you missed in out-of-home advertising + marketing - July Edition

We return for our second edition of our marketing news round-up. To get this at the start of the month, sign-up below!

July 15, 2020

Welcome back to our monthly marketing round-up. If this is your first time reading, thanks for joining us. We’ve sifted through the month’s best articles on the out-of-home advertising and marketing and selected a few stories that deserve your attention.

Do you want to get this in your email at the start of the month or have a colleague who should be reading this? Sign-up here.

What you missed in out-of-home

As the world re-opens, residential screens create a timely OOH alternative for brands.
Vertical Impression's study finds residential elevator traffic is at 91% of pre-pandemic volume and going up.

It’s time for new OOH rules.

Shifting the focus temporarily from looking at the overall number of impressions toward the quality of the impressions going to be a huge disruption.

Where the world is headed

Can advertisers fare without Facebook? A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.

Video: Can advertisers use AI contextualization to determine “brand-safe” news?

The Ultimate DOOH Guide (PDF) - Read the most comprehensive guide to digital out-of-home advertising and how it’s changed in the last few years.

With the Facebook ad boycott, the push for inclusivity arrives in ad buying.

Apple just crippled online ad attribution, sending an $80 billion industry into upheaval.

Unexpected discoveries

Lithuania Has a Secret Weapon for Tourism Success: Cold, Pink Soup Šaltibarščiai is a source of culinary pride, and now it's fueling the Baltic country's marketing.

Parting thought

Ric Williams, Managing Director of Canadian agency ZGM had this to say about the importance of brand building:

“Building the brand is watering the tree; activating the brand is picking the fruit,” he says. “You’ve gotta do both to protect price and grow the brand.”

Learn what Ric thinks is the perfect mix of brand building and activating in this interview.

That’s it from us this month! Please send any ideas, comments, cold pink soup, or Facebook boycott hot-takes to Get the most out of Vertical Impression by subscribing to our monthly newsletter or requesting our latest media kit here.

The Vertical Impression Team

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