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April 15, 2020

How SkipTheDishes cooked up a 192% return on ad spend using Vertical Impression’s network.

Learn how this app drove traffic using digital out-of-home advertising

Get the full case study

It seems like every day there’s a new meal kit or food delivery service popping up in every major Canadian city. The ever-growing number of new options is exciting for Canadians as they can enjoy their favourite meals from the comfort of their homes and offices. At the same time, it presents a massive challenge for the long list of companies trying to compete for all the hungry customers. How do you stand out from the competition?

Turning hanger into a 192% ROI - that’s a whole’ lot of full bellies. 


Let’s be honest - we’ve all been hangry. The moment our stomachs start grumbling, we turn from logically thinking creatures to impulsive eaters who want their favourite sandwich delivered 5 minutes ago. That’s exactly what the team at Skip realized when they contacted Vertical Impression to help them enter the Edmonton market.


Discover how SkipTheDishes used elevator advertising to connect with Canadians when they are the hungriest - coming home from work. Get insight on:


  • The power of location and time-based audience targeting of elevator advertising that brought Skip an impressive 192% return on advertising spent.
  • How SkipTheDishes leveraged the unique reporting capabilities of Vertical Impression report to adjust their campaign on the go.
  • How to serve different ad creatives based on audience demographic in real-time

Start planning a smarter campaign today.