Reach New York's pet owners where they live. With coverage across 141+ buildings from the Upper West Side to Chelsea, connect with dog and cat owners in pet-friendly buildings who want the best care for their animals.
Get Your Media Plan
New York is a city of pet lovers. Manhattan alone has hundreds of thousands of dogs and cats, and pet spending per household is among the highest in the country. But veterinary practices face stiff competition -- from corporate chains like Banfield and VCA to boutique practices on every other block. Most pet owners find their vet through Google reviews or word of mouth, making it difficult for practices to proactively reach new clients.
The key insight for veterinary marketing in New York is that pet-friendly buildings are concentrated hubs of potential clients. A single pet-friendly residential building can house dozens of dog owners and cat owners who all need regular veterinary care, vaccinations, dental cleanings, and wellness checks. Elevator advertising in these buildings puts your practice directly in front of pet owners in a context where their animals are part of daily life -- creating the awareness and familiarity that makes your practice their first choice.
Digital Screens in New York
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Pet Owner Targeting
Pet-friendly buildings only
Everyone (mostly non-owners)
Interest-based (inaccurate)
Proximity to Practice
Walking distance (essential for pets)
Random city-wide
Broad geographic
Client Lifetime Value
High (nearby = long-term care)
Low (no relationship built)
Medium (price-comparison risk)
Get a customized media plan targeting pet-friendly buildings near your practice to attract loyal pet owner clients.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
