Reach Potential Clients Where They Live
Place your law firm's brand in the elevators of residential buildings to build recognition and trust with the clients who need your legal services most.
Place your law firm's brand in the elevators of residential buildings to build recognition and trust with the clients who need your legal services most.
Legal services marketing is dominated by expensive pay-per-click campaigns where a single click can cost $50 to $200 or more. Personal injury, family law, real estate law, and immigration firms all compete for the same limited search traffic, driving costs higher every year.
But legal services are deeply personal. People don't choose a lawyer the way they choose a restaurant. They want someone they feel they can trust, someone whose name they recognize, someone who feels established and credible. A fleeting Google ad rarely builds that kind of trust.
Elevator advertising puts your law firm in front of residents every single day in the buildings where they live. This consistent, professional presence builds the name recognition and trust that leads to calls when residents face a legal issue, whether it's a real estate transaction, a family matter, or an injury claim.
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of professionals say digital office screens influence purchasing
of professionals pay attention to digital office screens
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of Americans ignore online ads
Goo Online
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Residents who see your law firm's name daily in their building's elevator develop the familiarity and trust that makes them call you first when they need legal help, not search Google.
Legal PPC campaigns cost $50-$200+ per click with no guarantee of conversion. Elevator ads deliver thousands of daily impressions at a fraction of the cost, building a pipeline of clients who already know your name.
Choose buildings based on resident demographics that match your practice area. Family law firms can target family-heavy buildings, while real estate lawyers can target condo communities with active property markets.
Find elevator advertising for your industry in markets across the US and Canada
Personal injury, family law, real estate law, immigration, estate planning, and employment law firms all see strong results. Any practice that serves a local client base benefits from building-level brand awareness in residential communities.
Yes. Vertical Impression works with law firms to ensure all ad creative meets the advertising standards set by provincial and state bar associations. Your firm maintains full control over messaging and compliance review before any ad goes live.
Legal PPC can cost $50-$200 per click with fierce competition. Elevator ads provide consistent daily impressions at a fixed monthly cost, building the brand recognition that drives direct calls and website visits without paying per click.
Get a free proposal to learn how elevator advertising can build your law firm's reputation and generate client inquiries from the neighborhoods you serve.
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// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
