Elevator advertising reaches car buyers, lessees, and service customers in the buildings where they live and work — before they ever start searching online.

Automotive marketing is fiercely competitive. Dealerships, service centers, and auto brands spend heavily on TV, radio, and digital ads, yet consumers are tuning out more than ever. The average car buyer is bombarded with thousands of ads before making a purchase decision, and most of those ads are easily skipped or ignored.
Elevator advertising cuts through the noise by placing your brand in a distraction-free environment. Residents of luxury condos see your latest models daily. Office workers in commercial towers are reminded of your service specials every morning and evening. Unlike a 30-second TV spot, elevator screens deliver repeated impressions to the same audience over weeks and months.
Vertical Impression helps automotive businesses target the right buildings — high-income residential towers for new car buyers, suburban buildings for service-oriented campaigns, or commercial properties for fleet and lease programs. It's a smarter way to stay top of mind in your local market.
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increase in foot traffic with hyperlocal elevator ad campaigns
Increase short-term sales with elevator ads positioned near purchase locations
Gartner
Increase in visual attention with elevator ads compared to typical digital ads
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Elevator ads build brand awareness with potential car buyers before they start their online research, giving your dealership a head start over competitors.
Choose buildings based on resident demographics and proximity to your dealership, ensuring your ads reach people most likely to buy or lease.
Rotate creative for seasonal promotions, service specials, or new model launches to keep your messaging fresh and timely throughout the year.
Find elevator advertising for your industry in markets across the US and Canada


Elevator advertising builds consistent brand awareness among local residents who will eventually need a vehicle. By the time they start shopping, your dealership is already familiar and trusted — giving you a significant advantage over competitors they've never heard of.
Absolutely. Vertical Impression allows you to select buildings by neighborhood, building type, and proximity to your location. Most dealerships focus on a 10-20 km radius to capture their primary market area.
New and used car dealerships, auto service centers, tire shops, car detailing businesses, and auto insurance providers all benefit from elevator advertising. Any automotive business targeting local customers can use building-level targeting to reach their ideal audience.
Get a free proposal customized for your dealership's market and target audience.
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