The DPAA is the leading global marketing association connecting digital out-of-home media with the advertising community
July 30, 2020
NEW YORK, July 29, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving the industry to digital, announced today Vertical Impression has joined the association.
Vertical Impression, operating out of Edmonton, Calgary, Vancouver, Toronto, and Montreal is Canada’s largest national residential elevator screen communication and advertising network. The company is making its name by using advanced ai-targeting technology to better serve property managers, residents and advertisers across Canada, with a particular focus on residential towers in major cities. The company recently announced its expansion into the Quebec market.
Barry Frey, DPAA President & CEO, said, “It’s easy to see why Vertical Impression is growing so rapidly across Canada. Their digital out-of-home network allows advertisers to run their out-of-home campaigns like they would a digital campaign, with anonymous ad targeting and unique campaign analytics. They also provide an opportunity for building owners to communicate with their residents, make money through an ad-revenue share, and improve the overall aesthetic of their elevators. We look forward to supporting their continued growth.”
Nicolette Leonardis, Vice President + Co-Founder of Vertical Impression, said, “We are eager to begin working with DPAA and its community of members in Canada and around the globe. Barry and his team have done a terrific job of advancing the DOOH industry and we are very excited to bring our unique technology to be a part of that effort.”
Vertical Impression, Canada’s fastest-growing elevator screen communication and advertising network, services property managers, residents and advertisers coast-to-coast, with a particular focus on residential towers in major cities across Canada. The company’s ai-powered screens, which are used by property managers, news organizations and advertisers to communicate with residents, have found use in major cities across the country. Their screen software was recently certified by Privacy By Design for its focus on user safety and privacy compliance.
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while moving the industry to digital. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Town Hall,” “DPAA Davos” and “DPAA Task Force.” DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
DPAA membership also includes admission to quarterly town hall meetings and access to curated VIP tours and meetings at CES and Cannes Lions. DPAA’s 2020 Video Everywhere Summit, the industry’s largest one-day media event, will be held Tuesday, October 13.
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