When it comes to advertising, there's always something new on the horizon. And in recent years, digital out-of-home advertising has been making waves with its innovative and engaging campaigns. Here are some of the coolest examples:

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British Airways' Interactive Billboards

British Airways used digital billboards in London's Piccadilly Circus and Chiswick to display images of a child pointing at passing airplanes. The billboards used real-time flight data to display the flight numbers and destinations of the planes as they flew overhead. It's a clever way to create a sense of wonder and excitement around air travel.

The campaign:

• Displayed real-time flight data to promote air travel
• Added a human touch by featuring a child pointing at passing planes
• Created a sense of wonder and excitement around air travel

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Nike's "Unlimited Stadium"

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This campaign took experiential marketing to a whole new level. Nike created a running track in the shape of a giant LED screen in the Philippines. Runners could use a special app to track their progress around the track and compete against other runners in real-time. It's a great example of how brands can use technology to create immersive experiences that bring their brand to life.

The campaign:

• Created a running track in the shape of a giant LED screen
• Runners could use a special app to track their progress and compete against others in real-time
• Demonstrated the power of experiential marketing to bring brands to life

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IBM's "People for Smarter Cities"

IBM used digital billboards in cities around the world to display interactive ads that showcased their Smarter Cities initiative. The ads invited passersby to interact with them by sitting on the bench, standing under the shelter, or using the ramp. It's a great example of how brands can use technology to promote social responsibility and community engagement.

The campaign:

• Showcased their Smarter Cities initiative in an interactive way
• Encouraged people to think about how technology can improve urban environments
• Demonstrated the importance of social responsibility and community engagement

Spotify: Thanks, 2016...It's Been Weird

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In 2016, Spotify wrapped up the year with a bang through their "Thanks, 2016...It's Been Weird" campaign. The streaming giant used data-driven storytelling, highlighting quirky user habits on billboards worldwide. The campaign struck a chord with its audience by showcasing relatable and humorous insights into music consumption trends.

The campaign:

• Used platform data as the inspiration for content
• Contained geographic specific examples in different cities
• Showed the personality of the Spotify brand in a very public way

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BRAND and Vertical Impression

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Coca-Cola's "Small World Machines"

This campaign is all about bringing people together. Coca-Cola created vending machines in India and Pakistan that were connected via video screens. People in India and Pakistan could see and interact with each other in real-time, using the vending machines as a conduit for their messages of peace and friendship. It's a great example of how brands can use technology to promote global unity and understanding.

• Connected vending machines in India and Pakistan via video screens
• People could interact with each other in real-time, promoting messages of peace and friendship
• Demonstrated the power of technology to bring people together

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These campaigns demonstrate the power of creativity and innovation in digital out-of-home advertising. By pushing the boundaries and thinking outside the box, brands can create memorable experiences that engage and resonate with consumers.

If you want to talk with our creative team on how you can leverage your data or creative ideas on one of North America's fastest place-based advertising networks, contact us here.

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